DESIGN SHOULD DO MORE.
Your digital presence should
build your business
Friction costs you
If customers cannot quickly understand your value, find what they need, or feel confident taking the next step, you are losing opportunities before the conversation begins.
Small changes compound
Every detail—from your message and navigation to page speed and follow-up—shapes whether visitors buy, inquire, or leave. At 10,000 monthly visitors, lifting conversion from 1% to 2% means 100 more customers, without increasing ad spend.
I make it work
I combine strategic direction with hands-on implementation to create refined, intuitive digital experiences that perform—from your website and customer journey to e-commerce, lifecycle email, and the tools that connect it all.
Services
Support for Every
Stage of Growth
I partner with businesses at two distinct stages: small, local companies building their foundation, and established or high-growth brands ready to scale. Every engagement is tailored to where you are now—and what’s next.
Unlock What’s Holding Growth Back
Established & High-Growth Brands
For established and scaling brands, I identify the gaps between where your digital experience is today and where it needs to be—then turn them into focused, high-impact improvements across conversion, retention, and operations.
UX & UI Design
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Conversion Rate Optimization
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Website design & Development
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Email & SMS Marketing
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Website Audits
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Need something beyond my scope?
I work with a trusted network of specialists—from photographers to paid media specialists, and PR partners—and can connect you with the right people for the job.
Build the Foundation to Grow With Confidence
Founder-Led & Local Businesses
For service providers, new practices, and local businesses, your time is best spent serving your customers—not piecing together websites, systems, and marketing tools. I help put the right digital foundation in place, so your business can run smoothly while you focus on the work that matters most.
Build a Brand Customers Understand
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Turn Your Website Into a Reliable First Impression
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Put the Right Marketing and Project Management Tools in Place
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Stay Supported as You Grow
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Are you a small business in Whatcom County?
I’m passionate about giving small and local businesses access to the strategic, high-quality support typically reserved for larger brands. Reach out to learn about my offerings designed to meet you at your stage and within your budget.
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Strategy Built around
your business
I work across industries—from skincare, healthcare, fitness, and fashion to home services and beyond. While the businesses may differ, the fundamentals remain the same: connecting people with brands, products, and stories that resonate.
Every engagement is tailored to your business, your customers, and the moments
that matter most in their journey.
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What my Clients Say
“Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership."
"I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.
When it came time to launch LONA, there was no question that I wanted her leading our digital experience again. Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.”
Annie Vallely, CEO
LONA Beauty
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Work That Speaks
Let's Collaborate
Ready to Build
What's Next?
Reach out to schedule a free consultation.